Best Western International has announced it has ta

first_imgBest Western International has announced it has taken over day-to-day management of the brand in Australia and New Zealand, and will operate a Property Direct Relationship (PDR) with member properties in Australia and New Zealand, all of which are independently owned and operated.The company says its experience in other markets demonstrates that moving to a PDR structure results in better communications and enhanced service levels for guests and ” …will enable us to better compete in a rapidly evolving and increasingly complex marketplace.”“Best Western International is committed to ensuring that all member hotels in Australia and New Zealand have the same experience.“The goal is to have a more cost-efficient and effective organisation which unifies and leverages the existing staff in Australasia with the Best Western global team to drive superior revenue and service for Best Western branded hotels.”Best Western International says it is focused on ensuring a smooth transition so that revenue delivery and support for member properties is enhanced and not compromised.There are currently 115 hotels, apartments and resorts operating under the Best Western brand in Australia and New Zealand. Best Westernhotelslast_img

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