Professor Anne Mackie, Director of Screening Programmes at PHE said: “The decline in numbers getting screened for cervical cancer is a major concern as it means millions of women are missing out on a potentially life-saving test.“Two women die every day in England from cervical cancer, yet it is one of the most preventable cancers if caught early.“We want to see a future generation free of cervical cancer but we will only achieve our vision if women take up their screening invitations. This is a simple test which takes just five minutes and could save your life. It’s just not worth ignoring”.Steve Brine, Public Health Minister said: “It is a tragedy that women are needlessly dying of cancer when a simple test can identify any risks early on. We hope this new campaign – the first of its kind in this country – will save lives and I am delighted to see it launch today.”He said that from next month, any patient with suspected cancer should receive a diagnosis or all-clear within 28 days. As of next month, any patient with suspected cancer should receive a diagnosis or all-clear within 28 daysCredit:Public Health England The figure is a sharp fall from 75.7 per cent uptake in 2011, when awareness had risen, following the death of celebrity Jade Goody at the age of 27.The eight-week campaign will attempt to persuade women to go for tests – and ask their loved ones to spur them to do so.Charities say embarrassment and fear of being labelled “promiscuous” is deterring women from undergoing vital checks which could prevent 83 per cent of cervical cancer cases.A survey of 2,000 women aged 25 to 35 found that 80 per cent of those who have avoided or delayed testing said they felt “body conscious” with researchers suggesting many had misguided perceptions about what was “normal”.And other research found around four in ten thought that being diagnosed with the human papilloma virus (HPV) – which can cause cervical cancer – was a cause of shame. Loose Women star Christine Lampard is backing the campaign and said she will encourage her daughter, Patsy, to go for screening when she is older.She said: “I can’t say I’m thrilled when my cervical screening invite is posted through my door but I know how important it is that I get tested.”It’s an awkward five minutes that could save your life.”As a mother I will never ignore my screening invitation and when my daughter, Patsy, is old enough, I’ll encourage her to attend her screenings too.”As women we should talk positively about our bodies and the importance of cervical screening – it’s an important way to protect our health.”The NHS screening programmes are currently under review, following a number of blunders, including the failure to send almost 50,000 women letters about cervical cancer checks. A survey found that 80 per cent of those who have avoided or delayed testing said they felt ‘body conscious’Credit:Public Health England Charities say embarrassment and fear of being labelled ‘promiscuous’ is deterring women from undergoing vital checksCredit:Public Health England Want the best of The Telegraph direct to your email and WhatsApp? Sign up to our free twice-daily Front Page newsletter and new audio briefings. Health officials are to launch the first television campaign urging women to go for cervical smear tests amid warnings too many are “needlessly dying” after failing to get checked.Uptake of screening is now at a record low, with almost one in three women eligible for tests failing to do so, latest records show.The lowest uptake is among women in their late 20s, with almost four in ten failing to have smears, the figures show.Two women every day in England die from cervical cancer and more than 200,000 women every year are diagnosed with abnormal cell changes that could lead to the disease.The proportion of women aged 25 to 64 who go for smear tests is currently at a 20-year low, with take up at 71.4 per cent.